Self-service with support Hoopla markets a 100% self-serve ticketing platform with strong Norwegian-speaking customer support. This suggests upsell opportunities around premium support tiers, onboarding assistance for larger events, and optional managed services to reduce buyer friction.

Niche focus Operating as Norway's simplest online ticketing system, Hoopla targets a domestic audience with low headcount (2-10 employees). Sales plays can emphasize scale-friendly features, integrations, and cost-effective plans tailored for small teams and local organizations.

Revenue model Revenue is driven by a per-ticket fee with payout of the ticket revenue to the seller. This indicates potential for cross-sell of value-add features (marketing analytics, advanced reporting, or promotional tools) that can increase ticket volume and platform profitability for Hoopla.

Tech stack signals Hoopla uses a modern web stack and analytics tools (Google Analytics, DoubleClick Floodlight, AWS S3, Prismic). This presents an opening for selling complementary marketing tech, data enhancement services, or performance marketing partnerships that align with their existing tooling.

Growth opportunity with events With a lean team and a Nordic focus, Hoopla could benefit from partnerships with local event organizers, venues, and libraries seeking affordable, self-serve ticketing. Target partnerships and integrations that simplify onboarding for small to mid-sized cultural and community events.