Focus on Investment Banks LIBBY was founded with a focus on dressing women in top investment banks, presenting a clear sales opportunity to target professionals in these institutions who value style, quality, and British craftsmanship.

Exclusive London Production The exclusive London production of LIBBY's pieces provides a unique selling point for engaging with customers looking for luxury items made in Britain, positioning the brand as an attractive option for those seeking premium, locally-crafted apparel.

High-End Women's Wardrobe Targeting women who demand style and substance in their wardrobe, LIBBY's timeless designs and impeccable personal service cater to individuals who appreciate investment pieces and are willing to invest in quality garments that reflect their achievements.

Tech-Savvy E-commerce Utilizing advanced technologies like Google Analytics, Shopify Product Reviews, and Google Pay, LIBBY demonstrates a tech-savvy approach to e-commerce that can attract digitally-engaged customers seeking a seamless online shopping experience.

Competitive Niche Market Position In a retail landscape where personalized service and British craftsmanship are valued, LIBBY's competitive positioning as a brand offering exceptional quality and effortless style positions it well to target a niche market segment that appreciates attention to detail and luxury.