State impact Hoosier Lottery generates substantial revenue with nearly 1.7B in sales and returns around 350M to state coffers, indicating a large, ongoing budget impact and potential for partnerships aligned with public sector funding needs.

Public funding Proven track record of supporting pension funds for retired firefighters, police, and teachers suggests value alignment with government and municipal agencies; opportunities exist for new programs or sponsorships tied to public employee benefits.

Digital growth Active use of a modern tech stack (Looker, SAP SuccessFactors, Databricks, Braze, ArcGIS) and recognized digital assets indicate readiness for data-driven marketing, targeted promotions, and personalized player engagement initiatives.

Brand partnerships History of collaborations with agencies and creative partners (Laughlin Constable, EQL Games, JAWS-themed scratch-offs) shows openness to co-branded products, licensing, and promotional campaigns with external brands.

Product expansion Frequent game launches and themed scratch-offs (JAWS, CA$H 5) point to ongoing product experimentation; there is opportunity to upsell data-driven cross-sell campaigns, loyalty programs, and regional promotions to boost ticket sales.