Growth Opportunities Hoosier Lottery operates with a revenue range of 25M-50M and a growing product suite including scratch-offs and digital formats. A strategic sales angle is to offer premium co-branded promotions, digital advertising partnerships, and data-driven consumer engagement solutions to expand prize pools, drive ticket sales, and improve player retention.

Marketing Partnerships Ongoing collaboration with external agencies (Laughlin Constable) and notable marketing awards indicate openness to outsourced creative and digital asset development. Propose integrated marketing services, creative production, and performance marketing programs to scale brand campaigns and drive ticket purchases across channels.

Digital Expansion Recent launches and digital innovations (Cash POP, JAWS-themed scratch-off, microsites) show a commitment to digital experiences. Sales plays could include CRM-enabled loyalty programs, personalized omnichannel campaigns, and data analytics partnerships using Looker and Piwik PRO to optimize player acquisition.

Public Engagement Core mission to maximize net income for the state and social responsibility framing open doors for sponsorships and community programs. Opportunities exist to offer cause-marketing initiatives, community grants, and educational campaigns that align with public sector funding and offset marketing costs.

Operational Scale A mid-sized organization with 51-200 employees and diverse tech stack (SAP, GitHub, analytics tools) signals potential for enterprise-grade solutions, integration services, and data governance partnerships. Position for scalable tech deployments, process optimization, and cross-platform data orchestration to improve efficiency and reporting.