Digital Transformation The Michigan Lottery has demonstrated a strong commitment to digital innovation, launching an iLottery platform in 2014 and expanding features such as online appointment scheduling for prize claims. This indicates an ongoing shift towards integrated digital solutions that enhance customer engagement and operational efficiency, presenting opportunities for advanced technology partnerships.

Customer Engagement Recent initiatives like Super Raffle Bonus Drawings, instant games such as the Electric family, and partnerships with local media to recognize educators highlight a focus on increasing player participation through innovative and engaging game offerings, which could benefit from targeted marketing and data-driven customer insights services.

Partnership & Expansion The Michigan Lottery’s strategic partnerships, including a six-year deal with Aristocrat Leisure Ltd. to deliver next-generation iLottery services and collaborations with TV6 for community recognition, show a focus on expanding product offerings and community engagement—an ideal landscape for vendors providing gaming innovation, digital marketing, and community outreach solutions.

Financial Growth Potential With revenues estimated between $100 million and $250 million and a contribution surpassing $1 billion annually to public education, the Michigan Lottery presents a financially robust opportunity for solutions that optimize revenue streams, compliance, and secure digital transactions aligned with government regulations.

Technology Stack & Security Utilizing advanced security and analytics tools such as reCAPTCHA, Cloudflare, and Google Analytics reflects a priority on secure, data-driven online operations. This environment is suitable for compliance-focused cybersecurity, analytics, and user experience improvement solutions tailored for government-backed organizations.