Hootology Employee Directory
Market ResearchNew York, United States2-10 Employees
Hootology is a market research firm based in New York City that aims to inform smarter business decisions through open-minded inquiry. Its approach blends insights from psychology, sociology, technology, ideation, and strategy within a modernized research process. The company serves organizations seeking deeper, more nuanced insights to guide strategic choices beyond conventional methods. In July 2025, Hootology launched HOOQZ, an AI-enabled tool that hosts dynamic discussions in simulated environments to scale qualitative insights. Based in New York City, the firm operates as a small team within the market research industry.