Insights

Innovative Research Platform Hootology's recent launch of HOOQZ, an AI-powered qual-at-quant-scale research tool featuring dynamic simulated discussions, positions the company at the forefront of technological advancement in market research, offering opportunities to collaborate on cutting-edge solutions.

Funding and Growth Potential With a recent pre-seed funding of $1.1 million and revenue estimated between 1 million to 10 million dollars, Hootology is in a growth phase, making it a promising candidate for strategic partnerships and additional investment to accelerate expansion.

Niche Market Focus Operating in the specialized market research industry with a small, agile team of 2-10 employees, Hootology demonstrates a focus on innovative, psychology-integrated research approaches that could complement larger firms seeking niche expertise.

Technology Adoption Utilizing modern web and social media tools such as Google Hosted Libraries, Squarespace, and jQuery, Hootology employs a tech-savvy stack that signifies a readiness to embed emerging technologies and develop scalable online research solutions.

Market Positioning Positioned as a modern, open-minded research company in New York, Hootology offers unique opportunities for brands and organizations looking to leverage advanced, psychology-infused insights to drive smarter business decisions in an evolving market landscape.

Hootology Tech Stack

Hootology uses 8 technology products and services including Linkedin Insight Tag, Squarespace, Squarespace Commerce, and more. Explore Hootology's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Squarespace
    Content Management System
  • Squarespace Commerce
    E-commerce
  • JSON-LD
    Javascript Frameworks
  • HSTS
    Security
  • Cloudflare Bot Management
    Security
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Hootology's Email Address Formats

Hootology uses at least 1 format(s):
Hootology Email FormatsExamplePercentage
First@hootology.comJohn@hootology.com
100%

Frequently Asked Questions

Where is Hootology's headquarters located?

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Hootology's main headquarters is located at New York, New York 10019 United States. The company has employees across 2 continents, including North AmericaAsia.

What is Hootology's official website and social media links?

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Hootology's official website is hootology.com and has social profiles on LinkedInCrunchbase.

What is Hootology's NAICS code?

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Hootology's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does Hootology have currently?

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As of June 2026, Hootology has approximately 9 employees across 2 continents, including North AmericaAsia. Key team members include Head Of Growth: J. H.Founder: S. F.Research Product Manager: N. P.. Explore Hootology's employee directory with LeadIQ.

What industry does Hootology belong to?

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Hootology operates in the Market Research industry.

What technology does Hootology use?

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Hootology's tech stack includes Linkedin Insight TagSquarespaceSquarespace CommerceJSON-LDHSTSCloudflare Bot ManagementGoogle Tag ManagerX-Content-Type-Options.

What is Hootology's email format?

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Hootology's email format typically follows the pattern of First@hootology.com. Find more Hootology email formats with LeadIQ.

How much funding has Hootology raised to date?

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As of June 2026, Hootology has raised $1.1M in funding. The last funding round occurred on Jul 16, 2025 for $1.1M.

When was Hootology founded?

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Hootology was founded in 2017.

Hootology

Market ResearchNew York, United States2-10 Employees

Hootology is a market research firm based in New York City that aims to inform smarter business decisions through open-minded inquiry. Its approach blends insights from psychology, sociology, technology, ideation, and strategy within a modernized research process. The company serves organizations seeking deeper, more nuanced insights to guide strategic choices beyond conventional methods.

In July 2025, Hootology launched HOOQZ, an AI-enabled tool that hosts dynamic discussions in simulated environments to scale qualitative insights. Based in New York City, the firm operates as a small team within the market research industry.

Section iconCompany Overview

Headquarters
New York, New York 10019 United States
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2017
Employees
2-10

Section iconFunding & Financials

  • $1.1M

    Hootology has raised a total of $1.1M of funding over 1 rounds. Their latest funding round was raised on Jul 16, 2025 in the amount of $1.1M.

  • $1M$10M

    Hootology's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1.1M

    Hootology has raised a total of $1.1M of funding over 1 rounds. Their latest funding round was raised on Jul 16, 2025 in the amount of $1.1M.

  • $1M$10M

    Hootology's revenue is estimated to be in the range of $1M$10M

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