Market Focus Horizon Keystone Financial specializes in providing capital equipment financing solutions across diverse industries such as medical, automotive, security, manufacturing, and telecom & IT, indicating opportunities to target clients in these high-demand sectors.

Recent Acquisition Being acquired by Marlin Business Services in 2017 for $2.5 million suggests potential for expanded financial product offerings and increased credibility with business clients seeking reliable financing partners.

Industry Legacy With a partnership history dating back to 1994 with Fujitsu General America, the company has longstanding relationships in the HVAC/R sector, offering avenues to upsell or cross-sell additional financing solutions to established partners.

Revenue Potential Generating between $10 million and $25 million in revenue with a relatively small team of 11-50 employees presents opportunities to scale sales efforts efficiently and target mid-sized manufacturing and equipment suppliers.

Technology Utilization Horizon Keystone's use of modern web technologies indicates an online presence that can be leveraged for digital outreach and lead generation, especially targeting companies seeking streamlined financing solutions via digital platforms.