Innovative Analytics Horizon Next invests heavily in advanced analytics and data-driven marketing solutions, providing a strong foundation for selling complementary data analytics tools or platform integrations that can enhance their measurement capabilities.

Expanding Audio Market The recent launch of enhanced audio analytics services and partnerships in audio measurement indicates a growing focus on cross-platform audio solutions, creating opportunities for audio tech providers and measurement specialists to offer specialized services.

High-Growth Client Base Partnering with notable clients like FanDuel and SharkNinja suggests Horizon Next targets progressive, innovative brands, presenting sales opportunities in performance marketing tools, targeted advertising platforms, and retail-focused marketing solutions.

Performance-Driven Focus With a strong emphasis on performance media and retail sales, Horizon Next is receptive to solutions that optimize ROI, such as attribution modeling, optimization algorithms, or campaign automation technologies.

Digital Transformation Their technology stack incorporates powerful tools like Looker, Snowflake, and Google Analytics, indicating openness to cloud-based SaaS solutions, BI tools, and advanced data management platforms to further enhance their analytics and media planning capabilities.