Project oriented HORNBACH specializes in project customers with large on-site needs, offering a vast selection and in-stock availability across 20,000 square meters. Sales opportunities exist in targeting renovators and professional contractors executing major bathroom, roofing, or garden projects.

Large inventory power With over 60,000 articles across five core product areas and a broad in-store footprint in eight Swedish locations, there is potential for cross-sell and bundling of material, tools, and trimmings to project customers and pro users.

Pro focus The company emphasizes serving both DIY and professional clients, presenting an opening to tailor enterprise-grade procurement solutions, trade accounts, and bulk pricing to growing contractor and trades partnerships.

Digital readiness Adoption of SAP, SAP SuccessFactors, iCIMS, Google Cloud, and analytics tools indicates a modern tech stack that can support efficient procurement, supplier onboarding, and streamlined sales outreach to B2B customers.

People and growth A strong emphasis on team culture and employee engagement, combined with multi-country presence, suggests opportunities to leverage local store partnerships, region-specific promotions, and localized demand signals for targeted sales campaigns.