Global Sourcing Leverage Horner APG’s global reach and distributor network to identify opportunities in regions where automation adoption is growing, positioning them as a localized yet global solution provider for mid-market manufacturers.

Integrated Solutions Highlight the all-in-one control and automation platforms that combine Horner Automation, Solutions, and Lighting capabilities to upsell bundled offerings for customers seeking streamlined procurement and easier maintenance.

North American Manufacturing Emphasize their true North American manufacturing footprint to address buyers prioritizing domestic production, supply chain resilience, and faster support SLAs, potentially reducing total cost of ownership for US-based projects.

Mid-market Focus Target mid-size industrial customers (near the 50–200 employee range) who need scalable, cost-effective automation solutions, offering case studies and ROI data that align with Horner’s revenue range and product suite.

Strategic Partnerships Leverage CIMTEC and similar channel partners to co-sell and cross-sell, expanding reach into new verticals and geographies while showcasing value through integration-ready PLCs, I/O systems, and building automation capabilities.