Premium Heritage Leverage Hospes unique historic architecture and culturally rich locations to target high-end travelers seeking authentic experiences, enabling premium room rates and hospitality partnerships with luxury brands.

Wellness Focus Position as a spa and wellness destination leveraging their SPA & Sensations offerings and natural cosmetics to upsell wellness packages, partnerships with beauty brands, and corporate retreats centered on rejuvenation.

Strategic Partnerships Build on recent BEONx collaboration by exploring data-driven yield management, distribution partnerships, and cross-brand co-marketing to boost ADR and occupancy across multiple properties.

Sustainability & Local Sourcing Highlight local flavors and sustainable practices to attract eco-conscious guests and F&B collaborations with regional suppliers, creating authentic dining experiences and menu-driven marketing opportunities.

Growth & Visibility Capitalize on international exposure through historical prestige and awards to pursue feeder markets in Europe and beyond, plus targeted campaigns with design hotels networks to expand the brand footprint.