Green Bay Expansion HSHS is investing $270M to build a new six-story inpatient tower at Green Bay facilities, signaling a major capital modernization and growth phase. This creates opportunities to sell medical equipment and facility IT integration, security, energy management, and workflow optimization across a growing multi-hospital system.

Rural Health Opportunity With national recognition as a Top 100 Rural Hospital and a strong rural footprint, HSHS presents a market for scalable telehealth, remote monitoring, rural-friendly IT and cybersecurity upgrades, and cost-effective EHR/clinical workflow enhancements tailored to smaller communities.

Retail Partnerships Retail alliances with Walmart and Sam's Club to support children's healthcare highlight a valuable donor engagement channel. This suggests opportunities to offer donor CRM, fundraising platforms, digital campaigns, and cross-promotional programs across HSHS facilities.

Tech Modernization A technology stack including Azure Virtual Desktop, Ansible, Calendly, Optum and automation tools indicates an active digitization and cloud-first approach. Potential sales angles include cloud modernization, managed IT services, VDI optimization, secure healthcare integrations, and scheduling automation.

Accessibility Focus HSHS emphasizes digital accessibility across social channels and patient communications. This opens opportunities for accessibility consulting, inclusive design audits, accessible patient portals, captioning and alt-text services, and compliant content solutions for patients and partners.