Market positioning Target mid-market hotel real estate players with a fast, network-driven approach and a reputation for ethical, relationship-based dealmaking, leveraging HIG's community-first ethos to differentiate from larger advisory firms.

Tech enablement Leverage HIG’s tech stack (AWS, WordPress, Microsoft 365) to propose cost-effective, scalable marketing, CRM, and collaboration solutions to streamline deal sourcing, client communications, and virtual due diligence.

Revenue potential With reported revenue in the $25M–$50M range and a lean team, pursue value-add advisory services such as processing capacity optimizations, digital marketing for property portfolios, and targeted outreach to growth-stage hotel owners and lenders.

Strategic partnerships Position as a bridge-builder to connect hotel owners, operators, and investors; offer co-marketing, referral agreements, and white-label advisory services to complement larger firms with a boutique, relationship-driven approach.

Competitive gaps Differentiate from larger peers by emphasizing ethics, staff care, community impact, and a stellar reputation to win mandates where firms with scale lack personalized service or local market nuance.