Target Market Focus House of Lucky specializes in seaside bohemian fashion and lifestyle products, creating opportunities to expand collaborations with coastal lifestyle brands, beachwear suppliers, and local artisans who appeal to similar customer demographics.

E-commerce Expansion With their current tech stack supporting online sales and a curated product offering, there is potential to enhance digital marketing efforts, introduce new online-exclusive collections, and leverage targeted advertising to increase market reach.

Local Community Engagement As a boutique rooted in Lavallette, the company can explore partnerships with regional event organizers, local tourist attractions, and community initiatives to boost brand visibility and drive foot traffic during peak seasons.

Product Diversification The inclusion of jewelry, accessories, homewares, and gifts indicates cross-selling opportunities; collaborating with suppliers of complementary product lines could increase average order value and customer retention.

Growth Opportunities Given their steady revenue within the boutique retail space, there is room to scale by exploring pop-up shops in nearby beach towns, expanding product offerings, or partnering with regional influencers to attract a broader customer base.