Strategic Acquisition Hovis & Associates was acquired by Integrity Marketing Group in June 2022, indicating strong backing and potential integration opportunities for cross-sell and expanded product access within a larger distributor network.

Expanded Agency Reach As a rapidly growing Field Marketing Organization and Managing General Agency for Medicare products across the Midwest, there are scalable sales opportunities to partner on senior benefit offerings and to onboard more agents leveraging Integrity’s platform.

Comprehensive Carrier Access With contracts with every major carrier and a broad suite from Medicare to final expense and life insurance, there is potential to position cross-sell packages, enhance client segmentation, and upsell higher-margin plans through a diverse carrier lineup.

Sales Enablement The firm offers extensive support including quarterly training, CE, marketing reimbursement, E&O protection, HIPAA/compliance resources, and succession planning, creating fertile ground for targeted outreach to agents seeking turnkey growth and retirement transition options.

Financial Services Synergy Beyond Medicare, the firm delivers retirement planning and investment products, suggesting opportunities to bundle insurance with financial services for affluent client segments, dental/vision/hearing add-ons, and comprehensive wealth management solutions.