Insights

Community Hardware Reach Howard Brothers operates multiple neighboring hardware stores since 1955, serving residential customers with a traditional community store feel. This presents opportunities to upsell core hardware, power tools, and outdoor equipment across their locations with a local-first sales approach.

Power Equipment Focus The company explicitly handles large power equipment orders and hosts an Outdoor Power Equipment Headquarters. Sales opportunities exist in seasonal outdoor equipment, maintenance services, and bulk orders for both residential and light commercial customers.

Integrated Tech Stack Utilizing AWS, WordPress/WooCommerce, HubSpot, and other modern tools indicates a digital sales and marketing backbone. There is potential to optimize e-commerce experiences, targeted promotions, and CRM-driven lead nurturing to boost online and in-store conversions.

Growth Footprint With stores in Doraville, Duluth, Oakwood, Alpharetta, and Athens, the expanding footprint offers cross-store promotions, coordinated loyalty initiatives, and regional inventory optimization to improve fill rates and grow average basket size.

Mid-market Revenue Focus Reported revenue of 25–50 million places Howard Brothers between regional independents and large national chains. This creates opportunities for value-added services, bulk/special-order programs, and partnerships that scale beyond traditional hardware retail while maintaining community orientation.

Similar companies to Howard Brothers

Howard Brothers Tech Stack

Howard Brothers uses 8 technology products and services including Amazon Web Services, WordPress, WooCommerce, and more. Explore Howard Brothers's tech stack below.

Howard Brothers's Email Address Formats

Howard Brothers uses at least 3 email formats:
Howard Brothers Email FormatsExamplePercentage
First@howardbrothers.comJohn@howardbrothers.com
94%
FirstL@howardbrothers.comJohnD@howardbrothers.com
3%
First.Last@howardbrothers.comJohn.Doe@howardbrothers.com
3%

Frequently Asked Questions

What is Howard Brothers's official website and social media links?

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Howard Brothers's official website is howardbrothers.com and has social profiles on LinkedIn.

How much revenue does Howard Brothers generate?

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As of October 2026, Howard Brothers's annual revenue is estimated to be $25M - $50M.

What is Howard Brothers's SIC code and NAICS code?

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Howard Brothers's SIC code is 5072 - Hardware and NAICS code is 44-45 - Retail Trade.

How many employees does Howard Brothers have currently?

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As of October 2026, Howard Brothers has approximately 63 employees across 2 continents, including North America and Europe. Key team members include Managing Director: A. H., Hardware Manager: A. Y. and Hardware Manager: D. C. Explore Howard Brothers's employee directory with LeadIQ.

What industry does Howard Brothers belong to?

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Howard Brothers operates in the Retail industry.

What technology does Howard Brothers use?

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Howard Brothers's tech stack includes Amazon Web Services, WordPress, WooCommerce, Microsoft 365, HubSpot, Apple Pay, WP Engine and Piwik.

What is Howard Brothers's email format?

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Howard Brothers's email format typically follows the pattern of First@howardbrothers.com. Find more Howard Brothers email formats with LeadIQ.

When was Howard Brothers founded?

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Howard Brothers was founded in 1955.
Howard Brothers logo

Howard Brothers

RetailGeorgia, United States51-200 Employees

Howard Brothers traces its origins to 1955, when Edwin Howard purchased a small Doraville grocery store started by his in-laws. The business expanded into hardware in 1972 with the opening of Howard's True Value Hardware, and a second Duluth, Georgia location followed in 1987, which today also serves as the headquarters for Outdoor Power Equipment. The company continued its regional growth with the Oakwood store in Hall County, acquired in 1999, while the building for the site had been completed in 1996. 
 
 Further expansion included Alpharetta, with a store opening in 2013, followed by Athens in 2016, broadening the network while maintaining the look and feel of a traditional, community hardware shop. The business serves residential customers with hardware and power equipment needs, supported by staff and inventory capable of handling substantial power equipment orders. Based in the Duluth area of Georgia, Howard Brothers positions itself as a regional retailer within the hardware industry, offering breadth across multiple locations to support home improvement projects.

Section iconCompany Overview

SIC Code
5072 - Hardware
NAICS Code
44-45 - Retail Trade
Founded
1955
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Howard Brothers's revenue is estimated to be in the range of $25M - $50M

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