Technology Leadership Howard, Cunningham, Houchin & Turner leverages advanced, web-based financial systems providing 24/7 access and real-time data, indicating strong tech adoption and openness to innovative solutions that could be expanded with more integrated financial tools.

Community Focus With over 30 years of local service in Lubbock, the firm has built lasting client relationships rooted in personalized care and community engagement, presenting opportunities for tailored digital marketing and customer relationship management solutions.

Growth Potential Operating in the small business accounting niche with revenue under 1 million dollars, the firm is positioned for growth, making it receptive to scalable financial technology and automation services aimed at expanding their client base and operational efficiency.

Competitive Landscape Located among larger, well-funded competitors like Deloitte and KPMG, this firm might seek niche or innovative digital solutions to differentiate itself and improve client engagement, such as mobile apps or enhanced online platforms.

Marketing & Digital Presence Active on social media platforms like LinkedIn, Twitter, and Facebook, the firm recognizes the importance of digital outreach, providing opportunities for targeted marketing campaigns, content marketing strategies, and online reputation management services.