Expanding Market Presence Howard’s recent openings in Murrieta and expansion into Beatrice indicate active growth within Southern California and neighboring regions, offering sales opportunities in new markets with increased customer reach.

Acquisition and Investment The acquisition by S5 Equity LLC opens potential for strategic partnership and capital infusion, presenting opportunities to enhance product offerings and improve customer experience through new investments.

Customer Engagement Howard’s partnership with Serta Simmons Bedding and Red Cross demonstrates community involvement and brand loyalty initiatives, providing avenues for collaborative marketing and promotional campaigns.

Technology Integration Utilizing advanced tech such as Google Cloud CDN and AngularJS indicates a strong online presence and efficient e-commerce capabilities, offering opportunities to upsell and cross-promote via digital channels.

Market Differentiation As a 100% employee-owned retailer guaranteed to deliver personalized service, Howard’s can leverage its unique employee engagement to differentiate from larger competitors, appealing to customers seeking trusted, locally focused brands.