Sustainability edge Position Howe Corporation as a supplier of CO2 (R744) ice-making equipment, highlighting its early adoption of low-GWP refrigerants and energy-efficient designs to attract customers in supermarkets, food processing, and industrial refrigeration seeking sustainable ice solutions.

CO2 refrigeration expertise Leverage the company’s specialization in sub-critical and trans-critical CO2 systems to target retailers and manufacturers transitioning to natural refrigerants, offering integrated ice making and storage solutions that align with growing regulatory and environmental trends.

Award-backed credibility Utilize Manufacturing Month and Energy Star recognition to build trust with potential customers, emphasizing proven pedigree in product design, brand ownership, and partner excellence to accelerate short sales cycles.

Mobile storage opportunity Promote Mobile Express ice storage systems as a labor-saving, flexible solution for supermarkets and food processing facilities, enabling easier ice delivery to point-of-use locations and reducing operational bottlenecks.

Mid-market focus Target mid-size to large refrigeration operators and distributors given revenue positioning and competitor benchmarks, offering scalable ice flaker capacity (from 1,000 to 20,000 pounds per day) and cross-sell with related equipment and services.