Insights

Integrated Live Platform Howler offers a comprehensive platform for live events that combines ticketing, access control, cashless payments, and business intelligence, making it attractive to event organizers seeking streamlined solutions.

Event Scalability Designed to perform reliably under high volume and pressure, Howler can cater to large-scale festivals, sports events, and venue activations, presenting growth opportunities with major event organizers.

Health & Safety Innovation The development of a COVID-19 screening and contact-tracing mobile app indicates Howler's capacity to expand into health tech solutions, appealing to clients prioritizing health safety measures at events.

Market Expansion Potential Operating out of South Africa with references to international solutions, Howler has scope to expand its digital event services regionally and globally to reach diverse markets.

Technology Stack Strength Utilizing robust cloud and real-time communication technologies such as Google Cloud and Socket.io, Howler is well-positioned to support innovative features like AI assistance, enhancing user engagement and operational efficiency.

Howler Tech Stack

Howler uses 8 technology products and services including Google Analytics Enhanced eCommerce, Cloudflare, Google Cloud, and more. Explore Howler's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Cloudflare
    Content Management System
  • Google Cloud
    Infrastructure As A Service
  • Stimulus
    Javascript Frameworks
  • Preact
    Javascript Libraries
  • Ruby
    Programming Languages
  • New Relic
    Real User Monitoring
  • Cowboy
    Web And Application Servers

Howler's Email Address Formats

Howler uses at least 1 format(s):
Howler Email FormatsExamplePercentage
First.Last@howler.co.zaJohn.Doe@howler.co.za
64%
Last@howler.co.zaDoe@howler.co.za
27%
First@howler.co.zaJohn@howler.co.za
9%

Frequently Asked Questions

Where is Howler's headquarters located?

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Howler's main headquarters is located at 157 Hyde Lane Hydepark Johannesburg, Gauteng 2196 South Africa. The company has employees across 4 continents, including AfricaEuropeNorth America.

What is Howler's official website and social media links?

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Howler's official website is howler.co.za and has social profiles on LinkedIn.

What is Howler's NAICS code?

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Howler's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Howler have currently?

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As of June 2026, Howler has approximately 161 employees across 4 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: S. E.Chief Operating Officer: O. D.Head Of Client Operations: S. H.. Explore Howler's employee directory with LeadIQ.

What industry does Howler belong to?

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Howler operates in the Events Services industry.

What technology does Howler use?

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Howler's tech stack includes Google Analytics Enhanced eCommerceCloudflareGoogle CloudStimulusPreactRubyNew RelicCowboy.

What is Howler's email format?

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Howler's email format typically follows the pattern of First.Last@howler.co.za. Find more Howler email formats with LeadIQ.

When was Howler founded?

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Howler was founded in 2014.

Howler

Events ServicesGauteng, South Africa51-200 Employees

Howler is the operating system for live experiences.

We power ticketing, e-commerce, access control, cashless payments, business intelligence, AI Assistant and a Super app into one integrated platform built for real-world scale. From festivals and sports events to venues and brand activations, Howler is designed to perform live, under pressure, and at volume.

Built and refined through live event operations, Howler is continuously tested and improved in market. Growth, reliability, and performance are designed into the system.

Howler helps organisers run better events, brands engage meaningfully, and fans move through experiences seamlessly.

Section iconCompany Overview

Headquarters
157 Hyde Lane Hydepark Johannesburg, Gauteng 2196 South Africa
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Howler's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Howler's revenue is estimated to be in the range of $1M$10M

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