Insights

Integrated Live Platform Howler offers a comprehensive operating system for live experiences, combining ticketing, cashless payments, access control, and business intelligence, making it an attractive solution for large-scale event organizers seeking streamlined management tools.

Focus on Reliability Built and refined through real-world event operations, Howler emphasizes performance and reliability under pressure, aligning well with clients who require dependable technology for high-volume events such as festivals and sports matches.

Growth in COVID Solutions The development of a mobile app for COVID-19 screening and contact tracing demonstrates Howler’s capacity to innovate in health and safety tech, opening opportunities to serve venues and organizations prioritizing health security measures.

Market Positioning With a revenue range of 1 million to 10 million dollars and a focused target market of events services, Howler presents a scalable solution suitable for mid-sized to large event organizations looking to enhance operational efficiency.

Technology Stack Utilizing advanced cloud and real-time communication technologies, Howler’s platform is well-positioned to attract clients seeking modern, scalable, and reliable event management solutions with AI and business analytics integrations.

Howler Tech Stack

Howler uses 8 technology products and services including Crazy Egg, Open Graph, Google Cloud, and more. Explore Howler's tech stack below.

  • Crazy Egg
    Analytics
  • Open Graph
    Content Management System
  • Google Cloud
    Infrastructure As A Service
  • Socket.io
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • Ruby
    Programming Languages
  • New Relic
    Real User Monitoring
  • Cowboy
    Web And Application Servers

Howler's Email Address Formats

Howler uses at least 1 format(s):
Howler Email FormatsExamplePercentage
First.Last@howler.co.zaJohn.Doe@howler.co.za
38%
Last@howler.co.zaDoe@howler.co.za
18%
First@howler.co.zaJohn@howler.co.za
7%
First.Last@howler.co.zaJohn.Doe@howler.co.za
37%

Frequently Asked Questions

Where is Howler's headquarters located?

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Howler's main headquarters is located at 157 Hyde Lane Hydepark Johannesburg, Gauteng 2196 South Africa. The company has employees across 4 continents, including AfricaEuropeNorth America.

What is Howler's official website and social media links?

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Howler's official website is howler.co.za and has social profiles on LinkedIn.

What is Howler's NAICS code?

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Howler's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Howler have currently?

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As of March 2026, Howler has approximately 149 employees across 4 continents, including AfricaEuropeNorth America. Key team members include Chief Executive Officer: S. E.Chief Happiness Officer: O. D.Head Of Client Operations: S. H.. Explore Howler's employee directory with LeadIQ.

What industry does Howler belong to?

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Howler operates in the Events Services industry.

What technology does Howler use?

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Howler's tech stack includes Crazy EggOpen GraphGoogle CloudSocket.iojQueryRubyNew RelicCowboy.

What is Howler's email format?

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Howler's email format typically follows the pattern of First.Last@howler.co.za. Find more Howler email formats with LeadIQ.

When was Howler founded?

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Howler was founded in 2014.

Howler

Events ServicesGauteng, South Africa51-200 Employees

Howler is the operating system for live experiences.

We power ticketing, e-commerce, access control, cashless payments, business intelligence, AI Assistant and a Super app into one integrated platform built for real-world scale. From festivals and sports events to venues and brand activations, Howler is designed to perform live, under pressure, and at volume.

Built and refined through live event operations, Howler is continuously tested and improved in market. Growth, reliability, and performance are designed into the system.

Howler helps organisers run better events, brands engage meaningfully, and fans move through experiences seamlessly.

Section iconCompany Overview

Headquarters
157 Hyde Lane Hydepark Johannesburg, Gauteng 2196 South Africa
NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Howler's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Howler's revenue is estimated to be in the range of $1M$10M

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