Insights

Integrated Live Platform Howler offers a unified platform that combines ticketing, e-commerce, access control, cashless payments, business intelligence, AI assistant and a super app, signaling a potential upsell to clients seeking an end-to-end solution for large-scale live events.

Scale and Reliability Designed for real-world scale and tested in live operations, Howler emphasizes growth, reliability, and performance, indicating opportunities to target high-volume events such as festivals, sports venues, and major brand activations seeking robust systems.

Industry Experience Experience across festivals, venues, and activations positions Howler as a trusted partner for multilingual or multi-market operators, suggesting sales potential with event organizers expanding regions or diversifying event types.

COVID Response Capabilities Past development of a mobile app for screening, testing and contact tracing demonstrates adaptability and potential to cross-sell health and safety modules to venues and corporate clients requiring compliant event operations.

Financial Growth Potential Reported revenue between one and ten million USD and a mid-sized employee base imply opportunities to target mid-to-large clients who need scalable pricing, premium support, and enterprise-grade features.

Similar companies to Howler

Howler Tech Stack

Howler uses 8 technology products and services including Crazy Egg, Hotjar, CookieYes, and more. Explore Howler's tech stack below.

Howler's Email Address Formats

Howler uses at least 3 email formats:
Howler Email FormatsExamplePercentage
First.Last@howler.co.zaJohn.Doe@howler.co.za
67%
Last@howler.co.zaDoe@howler.co.za
25%
First@howler.co.zaJohn@howler.co.za
8%

Frequently Asked Questions

What is Howler's official website and social media links?

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Howler's official website is howler.co.za and has social profiles on LinkedIn.

How much revenue does Howler generate?

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As of August 2026, Howler's annual revenue is estimated to be $1M - $10M.

What is Howler's NAICS code?

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Howler's NAICS code is 56192 - Convention and Trade Show Organizers.

How many employees does Howler have currently?

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As of August 2026, Howler has approximately 160 employees across 4 continents, including Africa, Europe and North America. Key team members include Chief Executive Officer: S. E., Chief Operating Officer: O. D. and Chief Financial Officer: J. J. Explore Howler's employee directory with LeadIQ.

What industry does Howler belong to?

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Howler operates in the Events Services industry.

What technology does Howler use?

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Howler's tech stack includes Crazy Egg, Hotjar, CookieYes, Google Workspace, SendGrid, Google Cloud, Heroku and New Relic.

What is Howler's email format?

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Howler's email format typically follows the pattern of First.Last@howler.co.za. Find more Howler email formats with LeadIQ.

When was Howler founded?

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Howler was founded in 2014.
Howler logo

Howler

Events ServicesGauteng, South Africa51-200 Employees

Howler offers an integrated operating platform for live experiences, bringing together ticketing, e-commerce, access control, cashless payments, and business intelligence with a unified mobile experience. The system is designed to perform reliably under stress and at scale, and it has been developed and refined through real-world event operations. Its scope covers festivals and sports events, venues, and brand activations, enabling organizers to manage complex operations, engage sponsors, and guide attendees through events with ease.

Based in Johannesburg, in the Gauteng region of South Africa, Howler operates in the events services sector and positions itself as a comprehensive solution for live-event management. The company serves event organizers, brands, and audiences seeking a seamless experience across entry, payments, and audience engagement. A notable development in its history, reported in May 2020, is the launch of a mobile app to assist organizations with COVID-19 screening, testing and contact-tracing processes for employees.

Section iconCompany Overview

NAICS Code
56192 - Convention and Trade Show Organizers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Howler's revenue is estimated to be in the range of $1M - $10M

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