Specialized Support Niche HR That Works operates as a dedicated support network for HR professionals, offering tailored assistance with compliance, hiring, and training. This specialization presents opportunities to upsell advanced consulting or compliance management solutions to clients seeking expert guidance.

Potential SME Client Base With a small team and a revenue range of 1M to 10M, HR That Works likely serves small to medium-sized enterprises (SMEs). Targeting similar-sized organizations that lack in-house HR expertise could be a strategic sales avenue.

Partnership Leverage As a subsidiary-supported company tied to ThinkHR, HR That Works can expand its service offerings through partnerships, providing integrated HR technology and compliance solutions to its client network, thereby increasing revenue streams.

Tech Stack Compatibility Using common web technologies like WordPress, jQuery, and PHP indicates potential compatibility with various digital HR tools. Offering integrations or enhancements with these platforms could open up cross-selling opportunities.

Market Positioning Operating alongside major HR industry players such as BambooHR and ADP, HR That Works can position itself as a personalized, expert-led alternative for smaller organizations seeking trusted HR advisory services, creating a niche marketing angle.