Huboo

Transportation, Logistics, Supply Chain and StorageEngland, United Kingdom201-500 Employees

Huboo is a United Kingdom-based eCommerce fulfilment partner operating in transportation, logistics, supply chain and storage. Its hub model creates service-led micro warehouses that emphasize a human-centric approach while leveraging technology to support flexible end-to-end fulfilment and integration with major sales channels and marketplaces. The company employs 201-500 people and is headquartered in Marsh Common, England BS35 4EL, United Kingdom. Huboo has expanded its footprint through international initiatives, including the launch of a Madrid logistics center in October 2021 and, in 2026, the acquisition of Sorted Group to create an integrated platform spanning fulfilment, shipping, returns and delivery analytics. It has pursued automation partnerships, such as a 2022 collaboration with BotsAndUs to deploy autonomous robotic systems in its warehouses, and has undertaken funding rounds including a Series B in 2021.

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