Hudson River Group
Business Consulting and ServicesNew York, United States11-50 Employees
With three decades of measurement experience, Hudson River Group’s Integrated Marketing Measurement™ provides: • Detailed measurements of what is driving a business • Strategic and tactical recommendations as to how best maximize the impact of its marketing dollars With Hudson River Group’s consulting acumen and a focus on comp growth IMM integrates the measurement of: • Complex, cross-channel effects of all marketing types • Impacts of key operational changes • External factors such as local weather, econometrics, and competitors For marketers aiming to incorporate marketing mix modeling and attribution of sales, Integrated Marketing Measurement provides the comprehensive solution.