Insights

UGCDriven Ads Hue specializes in embedding user-generated video content on brand websites to boost social proof and add-to-cart conversions, signaling a strong sales opportunity with e-commerce brands seeking trusted video reviews and tutorials.

Trusted Brand Partners Recent collaborations with Credo Beauty, Surratt Beauty, and Laura Geller Beauty indicate a proven track record in the beauty sector, suggesting expansion opportunities with other mid-market to enterprise beauty and prestige brands looking to leverage authentic video content.

Mid-sized Focus With 11-50 employees and a revenue range of 10M-25M, Hue sits in a sweet spot for growth partnerships with growing brands that need scalable UGC solutions without large, enterprise-level commitments.

TechStack Advantage Leveraging AWS, Next.js, Vercel, and a modern deployment stack positions Hue to offer seamless, fast-loading video experiences, enabling sales pitches that emphasize performance, reliability, and easy integration for retailers and brands.

MarketExpansion The growing importance of video-based social proof across ecommerce aligns with market trends towards shoppable UGC, creating cross-sell and up-sell opportunities with adjacent product teams such as ads, creative, and commerce platforms within potential client organizations.

Hue. Tech Stack

Hue. uses 8 technology products and services including Cloudflare CDN, git, Shopify, and more. Explore Hue.'s tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • git
    Development
  • Shopify
    E-commerce
  • LinkedIn
    Online Community Software
  • Priority Hints
    Performance
  • Vercel
    Platform As A Service
  • Airtable
    Project Management
  • Warmly
    Sales Enablement

Hue.'s Email Address Formats

Hue. uses at least 1 format(s):
Hue. Email FormatsExamplePercentage
First@poweredbyhue.comJohn@poweredbyhue.com
100%

Frequently Asked Questions

What is Hue.'s stock symbol?

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Hue. is a publicly traded company; the company's stock symbol is DFHY.

What is Hue.'s official website and social media links?

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Hue.'s official website is poweredbyhue.com and has social profiles on LinkedInCrunchbase.

How much revenue does Hue. generate?

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As of July 2026, Hue.'s annual revenue is estimated to be $10M - $25M.

What is Hue.'s NAICS code?

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Hue.'s NAICS code is 5112 - Software Publishers.

How many employees does Hue. have currently?

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As of July 2026, Hue. has approximately 36 employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Founder: H. D.. Explore Hue.'s employee directory with LeadIQ.

What industry does Hue. belong to?

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Hue. operates in the Software Development industry.

What technology does Hue. use?

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Hue.'s tech stack includes Cloudflare CDNgitShopifyLinkedInPriority HintsVercelAirtableWarmly.

What is Hue.'s email format?

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Hue.'s email format typically follows the pattern of First@poweredbyhue.com. Find more Hue. email formats with LeadIQ.

How much funding has Hue. raised to date?

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As of July 2026, Hue. has raised $9.1M in funding. The last funding round occurred on Oct 22, 2024 for $4.5M.

When was Hue. founded?

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Hue. was founded in 2021.
Hue. logo

Hue.

Software DevelopmentCalifornia, United States11-50 Employees

Hue is a San Francisco-based software development company that helps brands embed authentic user-generated videos on their websites to bolster shopper confidence and drive conversions. The platform handles end-to-end tech integration and UGC sourcing from a vetted creator community, enabling the display of video reviews, tutorials, and product demonstrations directly on brand and retailer sites. It also supports repurposing authentic content for ads, social channels, and email marketing. Hue serves brands and retailers seeking social proof to improve engagement and conversion. Notable collaborations include partnerships with Credo Beauty, Surratt Beauty, and Laura Geller Beauty to deploy its technology.

Section iconCompany Overview

Stock Symbol
DFHY
NAICS Code
5112 - Software Publishers
Founded
2021
Employees
11-50

Section iconFunding & Financials

  • $9.1M

    Hue. has raised a total of $9.1M of funding over 6 rounds. Their latest funding round was raised on Oct 22, 2024 in the amount of $4.5Mas a seed.

  • $10M - $25M

    Hue.'s revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $9.1M

    Hue. has raised a total of $9.1M of funding over 6 rounds. Their latest funding round was raised on Oct 22, 2024 in the amount of $4.5Mas a seed.

  • $10M - $25M

    Hue.'s revenue is estimated to be in the range of $10M - $25M

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