Hue.
Software DevelopmentCalifornia, United States11-50 Employees
Hue is a San Francisco-based software development company that helps brands embed authentic user-generated videos on their websites to bolster shopper confidence and drive conversions. The platform handles end-to-end tech integration and UGC sourcing from a vetted creator community, enabling the display of video reviews, tutorials, and product demonstrations directly on brand and retailer sites. It also supports repurposing authentic content for ads, social channels, and email marketing. Hue serves brands and retailers seeking social proof to improve engagement and conversion. Notable collaborations include partnerships with Credo Beauty, Surratt Beauty, and Laura Geller Beauty to deploy its technology.