Small practice footprint Target the single-site or small group dental practices for upsell of scalable practice management, security, and cloud collaboration tools tailored to small teams.

Holistic care angle Position patient comfort and holistic treatment planning as a value proposition to align with their mission, offering patient experience enhancements and digital patient communication solutions.

Tech stack leverage Leverage their existing use of Wix, WordPress, Google Workspace and Cloud to offer seamless integrations, website upgrades, online scheduling, and data analytics that scale with growth.

Revenue growth With a revenue range of up to $10M, present scalable, cost-effective tools for operational efficiency, marketing automation, and patient retention aimed at growing mid-market dental practices.

Competitive context Position offerings in the context of larger dental groups by emphasizing efficiency gains, security, and measurable ROI to appeal to similar-pose competitors and potential consolidators.