Human rights focus Target organizations operating in complex environments that require robust human rights risk management and stakeholder engagement. Position as a specialist consultancy capable of helping clients identify, mitigate, and address human rights risks through policies, training, and complaints mechanisms.

Small team leverage With a lean team and revenue under one million, emphasize scalable, high-value engagements such as advisory sprints, policy development, and training programs that deliver rapid impact with flexible pricing and clear ROIs.

Public and private markets Sell to both public and private sector clients facing transition challenges and complex operating environments. Highlight experience in risk management, stakeholder dialogue, and community buy-in to support continuity and compliance.

Training as core offer Highlight organizational training solutions as a recurring revenue driver. Promote adoption frameworks and monitoring tools that enable clients to sustain best practices beyond initial consulting outcomes.

Evidence of impact Leverage methodology for risk assessment, mitigation recommendations, and effective complaints mechanisms as differentiators. Propose case-driven outcomes tied to performance improvements in organizational delivery and human rights risk reduction.