Niche Market Focus Human specializes in human-first digital marketing strategies, emphasizing long-term relationships and high ROI, which positions the company to attract clients seeking personalized and sustainable marketing solutions in competitive industries.

Tech Stack Utilization With expertise in platforms such as Shopify, Klaviyo, and SEO tools, Human can offer tailored digital marketing services that leverage cutting-edge technology, appealing to brands looking to enhance their online presence and conversion rates.

Service Portfolio Expansion Offering a comprehensive suite of services including content marketing, SEO, email marketing, and website development, Human is well-positioned to upsell integrated marketing packages to clients aiming for holistic brand growth.

Growth Opportunities Given the company's focus on building strong client relationships and its diverse service offerings, there is potential to expand into new market segments such as healthcare or technology sectors that require sophisticated digital marketing solutions.

Partner Synergies Aligning with companies involved in health and social impact, like Humana’s recent initiatives, presents an opportunity for Human to develop strategic partnerships that combine marketing expertise with social responsibility projects to attract purpose-driven clients.