High ROI focus Position Human as a boutique, human-first digital marketing partner that drives high ROI and revenue growth for clients, highlighting opportunities to upsell analytics, conversion optimization, and data-driven creative services.

Full-service offering Leverage their end-to-end capabilities in content marketing, SEO, email, site design, CRO, social, and paid media to pitch integrated campaigns for mid-market clients seeking a single partner for multiple channels.

Tech-enabled scaling Emphasize potential for new clients with technology stack familiarity (Shopify, Google Cloud, Klaviyo, OpenAI, Screaming Frog) to streamline onboarding, automate workflows, and accelerate time-to-value in e-commerce and performance marketing.

Growth-ready profile Target growing mid-size brands (given 11-50 employees and revenue in the lower tens of millions) that need strategic marketing sophistication without large agency overhead, offering scalable retainers and modular services.

Strategic collaboration Explore co-creative engagements or joint ventures with technology platforms or media groups, leveraging their data-driven approach and potential for long-term client relationships to win multi-year contracts.