Regional Focus Target homeowners and small businesses in Michigan and NW Ohio who are actively remodeling or updating interiors, highlighting Huntington Window Fashions as a local specialist for Hunter Douglas custom window treatments.

Brand Affinity Leverage relationships with premium brands (Hunter Douglas) to upsell high-margin shades and shutters, appealing to customers seeking quality, durability, and tailored design.

Small Team Advantage Position as a personalized, hands-on service with a boutique experience, encouraging referrals from local interior designers, contractors, and real estate professionals who value attentive installation and customization.

All-in-One Solution Promote end-to-end services from consultation to fitment, measuring, and installation for a seamless customer journey, reducing friction for homeowners undertaking home improvement projects.

Expansion Opportunities Explore partnerships with local home improvement retailers or showroom co-marketing to expand reach, while highlighting capabilities in a wide range of Hunter Douglas window treatment products to attract more project opportunities.