Acquisition Context 3 Day Blinds was acquired by Hunter Douglas in December 2019, indicating access to a larger distribution network, potential cross-sell opportunities, and alignment with a global supplier ecosystem. Sales teams can leverage this backing to position premium products and impact procurement conversations with credibility.

In Home Expertise A strong emphasis on in-home design consultations and a nationwide design consultant network offers a direct-to-consumer sales channel with personalized upsell potential for premium fabrics, motorization, and custom hardware.

Technology Stack Utilizes Salesforce (Lightning and Service Cloud), Microsoft Dynamics, Criteo, WordPress, Smartsheet, New Relic, and Trustpilot for CRM, marketing, and service leverage. This supports targeted cross-sell campaigns, service-driven upsells, and data-backed customer journeys.

Product & Customization Manufactures most products in brand-owned facilities and offers a broad range of window coverings with motorization via Somfy. Opportunities exist to upsell motorized shades, soft roman shades, drapery, and enhanced warranty/maintenance packages.

Market Positioning Strong revenue scale in the mid-to-upper SMB/enterprise residential segment with a diversified product suite. Potential to expand into adjacent rooms and smart-home integrations, aligning with design consultants to drive larger project baskets.