Insights

Digital NFT traction Hurley has actively expanded into Web3 with NFT drops, Super Surfer game, and Hurleyverse collaborations, indicating a growing digital engagement channel that can be monetized through limited drops, co-branded digital collectibles, and in-game sponsorships.

Brand extension The company blends surf culture with fashion, music, art, and skate, creating cross-category appeal. This positions Hurley for partnerships or limited-edition capsules with lifestyle brands, artists, and events to drive new customer acquisition and premium pricing opportunities.

Event presence Recent participation in CARV Expo alongside surf and action sports brands demonstrates active roadshows and trade show exposure. This offers sponsorship, booth-based promotions, and wholesale onboarding opportunities with retailers and distributors.

Tech-enabled checkout Current tech stack includes Shopify and Klarna Checkout, indicating a ready-made e-commerce engine for rapid promotions, buy-now-pay-later financing drives, and international expansion with streamlined payment experiences.

Digital ecosystem Longstanding digital initiatives since 2023 with NFT launches and partners like SKALE Labs suggest a replicable blueprint for creator collaborations, limited-time drops, and experiential campaigns that can boost customer lifetime value and loyalty programs.

Hurley Tech Stack

Hurley uses 8 technology products and services including Pepperjam, C3.js, Amazon S3, and more. Explore Hurley's tech stack below.

  • Pepperjam
    Affiliate Advertising Networks
  • C3.js
    Charting
  • Amazon S3
    Content Delivery Network
  • Open Graph
    Content Management System
  • Cart Functionality
    E-commerce
  • PayPal
    Payment Processing
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security

Media & News

Hurley's Email Address Formats

Hurley uses at least 1 format(s):
Hurley Email FormatsExamplePercentage
First_Last@hurley.comJohn_Doe@hurley.com
88%
LastFi@hurley.comDoeJo@hurley.com
5%
FirstLast@hurley.comJohnDoe@hurley.com
5%
First.Last@hurley.comJohn.Doe@hurley.com
2%

Frequently Asked Questions

What is Hurley's official website and social media links?

Minus sign iconPlus sign icon
Hurley's official website is hurley.com and has social profiles on LinkedIn.

What is Hurley's SIC code NAICS code?

Minus sign iconPlus sign icon
Hurley's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Hurley have currently?

Minus sign iconPlus sign icon
As of July 2026, Hurley has approximately 782 employees across 6 continents, including North AmericaEuropeSouth America. Key team members include Ceo Emea: J. C.Chief Executive Officer: J. B.Chief Financial Officer: K. H.. Explore Hurley's employee directory with LeadIQ.

What industry does Hurley belong to?

Minus sign iconPlus sign icon
Hurley operates in the Retail Apparel and Fashion industry.

What technology does Hurley use?

Minus sign iconPlus sign icon
Hurley's tech stack includes PepperjamC3.jsAmazon S3Open GraphCart FunctionalityPayPalPriority HintsX-XSS-Protection.

What is Hurley's email format?

Minus sign iconPlus sign icon
Hurley's email format typically follows the pattern of First_Last@hurley.com. Find more Hurley email formats with LeadIQ.

When was Hurley founded?

Minus sign iconPlus sign icon
Hurley was founded in 1999.
Hurley logo

Hurley

Retail Apparel and FashionCalifornia, United States501-1000 Employees

Hurley is a mid-sized retailer in the apparel and fashion sector with deep roots in beach and surf culture. It is based in Costa Mesa, California, and traces its origins to the late 1970s surf industry, with Hurley Surfboards founded in 1979. By the mid-1990s the brand broadened its scope beyond traditional surf products, recognizing that contemporary consumers also embraced fashion, skate, snow, music, and art; the Billabong USA license ended in 1998, after which Hurley launched as an independent brand.

The Essence of Hurley centers on inclusion, positivity, and freedom of expression, with a focus on supporting youth and celebrating individual voices. In the Retail Apparel and Fashion industry, Hurley maintains its identity rooted in surf culture while expanding its lifestyle footprint across related creative domains. In 2023, Hurley expanded into digital collectibles and a web3-driven experience through a partnership with SKALE Labs, reflecting a foray into digital and immersive offerings.

Section iconCompany Overview

Website
hurley.com
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1999
Employees
501-1000

Section iconFunding & Financials

  • $100M$250M

    Hurley's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Hurley's revenue is estimated to be in the range of $100M$250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.