Hurley
Retail Apparel and FashionCalifornia, United States501-1000 Employees
Hurley is a mid-sized retailer in the apparel and fashion sector with deep roots in beach and surf culture. It is based in Costa Mesa, California, and traces its origins to the late 1970s surf industry, with Hurley Surfboards founded in 1979. By the mid-1990s the brand broadened its scope beyond traditional surf products, recognizing that contemporary consumers also embraced fashion, skate, snow, music, and art; the Billabong USA license ended in 1998, after which Hurley launched as an independent brand. The Essence of Hurley centers on inclusion, positivity, and freedom of expression, with a focus on supporting youth and celebrating individual voices. In the Retail Apparel and Fashion industry, Hurley maintains its identity rooted in surf culture while expanding its lifestyle footprint across related creative domains. In 2023, Hurley expanded into digital collectibles and a web3-driven experience through a partnership with SKALE Labs, reflecting a foray into digital and immersive offerings.
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