Insights

Digital and Web3 Hurley has actively embraced digital collectibles, NFTs, and a Web3 gaming ecosystem (Super Surfer and Hurleyverse) with partnerships in 2023, signaling a strategic opportunity to cross-sell digital experiences, limited drops, and IRL-to-digital integrations to digitally engaged fans.

Brand Reach The brand aligns with youth, beach culture, music and art, with a history of collaboration and events (CARV Expo) that attract lifestyle and action-sports audiences, suggesting opportunities for co-branded capsules, sponsorships, and pop-up experiences in relevant markets.

Tech Stack Leveraging major ad platforms and ecommerce tools (Criteo, Microsoft Advertising, Amazon Pay, Apple Pay, AWS) indicates strong online purchase potential; upsell and retargeting campaigns could be optimized for cross-sell with apparel, accessories, and digital drops.

Strategic Partnerships Past collaborations with brands, athletes, and NASCAR racer Noah Gragson show openness to sports and culture alignments; future partnerships could expand distribution through sports leagues, events, and lifestyle retailers.

Financial Appetite With revenue in the hundreds of millions and a mid-market employee base, Hurley appears capable of scaling limited-edition drops, experiential marketing, and international expansion, supported by e-commerce integrations and digital initiatives.

Similar companies to Hurley

Hurley Tech Stack

Hurley uses 8 technology products and services including Criteo, Microsoft Advertising, Hotjar, and more. Explore Hurley's tech stack below.

Media & News

Hurley's Email Address Formats

Hurley uses at least 4 email formats:
Hurley Email FormatsExamplePercentage
First_Last@hurley.comJohn_Doe@hurley.com
88%
LastFi@hurley.comDoeJo@hurley.com
5%
FirstLast@hurley.comJohnDoe@hurley.com
5%
First.Last@hurley.comJohn.Doe@hurley.com
2%

Frequently Asked Questions

What is Hurley's official website and social media links?

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Hurley's official website is hurley.com and has social profiles on LinkedIn.

How much revenue does Hurley generate?

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As of October 2026, Hurley's annual revenue is estimated to be $100M - $250M.

What is Hurley's SIC code and NAICS code?

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Hurley's SIC code is 2323 - Men's and Boys' Neckwear and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Hurley have currently?

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As of October 2026, Hurley has approximately 783 employees across 6 continents, including North America, Europe and South America. Key team members include Ceo Emea: J. C., Chief Executive Officer: J. B. and Chief Financial Officer: K. H. Explore Hurley's employee directory with LeadIQ.

What industry does Hurley belong to?

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Hurley operates in the Retail Apparel and Fashion industry.

What technology does Hurley use?

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Hurley's tech stack includes Criteo, Microsoft Advertising, Hotjar, Amazon Web Services, Mautic, Cisco, Amazon Pay and Apple Pay.

What is Hurley's email format?

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Hurley's email format typically follows the pattern of First_Last@hurley.com. Find more Hurley email formats with LeadIQ.

When was Hurley founded?

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Hurley was founded in 1999.
Hurley logo

Hurley

Retail Apparel and FashionCalifornia, United States501-1000 Employees

Hurley is a mid-sized retailer in the apparel and fashion sector with deep roots in beach and surf culture. It is based in Costa Mesa, California, and traces its origins to the late 1970s surf industry, with Hurley Surfboards founded in 1979. By the mid-1990s the brand broadened its scope beyond traditional surf products, recognizing that contemporary consumers also embraced fashion, skate, snow, music, and art; the Billabong USA license ended in 1998, after which Hurley launched as an independent brand.

The Essence of Hurley centers on inclusion, positivity, and freedom of expression, with a focus on supporting youth and celebrating individual voices. In the Retail Apparel and Fashion industry, Hurley maintains its identity rooted in surf culture while expanding its lifestyle footprint across related creative domains. In 2023, Hurley expanded into digital collectibles and a web3-driven experience through a partnership with SKALE Labs, reflecting a foray into digital and immersive offerings.

Section iconCompany Overview

Website
hurley.com
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1999
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    Hurley's revenue is estimated to be in the range of $100M - $250M

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