High value custom Target mid to high-end institutions and academic clients that require long-lasting, custom library and case goods. Their emphasis on traditional joinery and furniture that lasts generations makes them a strong fit for university libraries, government offices, and prestigious corporate spaces seeking durable, elegant pieces.

Institutional case work Leverage their track record with boardrooms and institutional projects to pursue more engagements in educational facilities, libraries, and corporate environments that need bespoke conference tables, executive desks, and modular case pieces.

National reach Position Huston & Company as a nationwide custom shop capable of coordinating design and delivery across the US. Develop targeted outreach to architecture firms and procurement teams overseeing campus and institutional furnishings with a focus on design-to-install timelines.

Heritage craftsmanship Highlight master-level craftsmanship and functional design as differentiators in bid processes. Use storytelling around traditional joinery and longevity to compete for RFPs that value durability, timeliness, and long-term value.

Strategic partnerships Expand partnerships with design consultants, fabricators, and furniture specialists who can channel high-end commissions. Explore collaborations with firms like BerryDunn and Huffard House style partners to unlock larger projects and repeat business.