Made to Order Leverage Kindel’s strong customization program to upsell bespoke finishes, dimensions, and adapted functions for high-end hospitality, luxury residential, and yacht/marine interiors seeking unique, hand-crafted details.

Heritage Luxury Position as a premium American luxury brand with 120-year heritage to target luxury interior designers and contractors who demand craftsmanship, traceable sourcing, and long-term value in heirloom furniture lines.

Domestic Capacity Highlight full in-house control from raw lumber to finished product as a selling point for projects requiring strict quality assurance, customization timelines, and on-site coordination in the U.S.

Strategic Partnerships Explore collaborations with design firms and showrooms (e.g., high-end hospitality, contract interiors) to expand reach, featuring Lyric collaboration and other limited editions to create demand and visibility.

Digital Presence Utilize existing tech stack and digital marketing capabilities (AWS, Mailgun, 365) to nurture leads, provide proposal-ready digital renderings, and support e-commerce/lead capture for Made to Order projects.