Market Position Huston Patterson operates as a large format and specialty packaging printer with a revenue range of $25 million to $50 million, positioning it as a key player in the niche of custom and high-quality printing services, making it a prime candidate for solutions tailored to mid-sized printing companies looking to enhance or expand their capabilities.

Technology Integration The company's use of diverse digital tools including Adobe Fonts, Google Analytics, and web development frameworks like RequireJS and jQuery suggests a focus on enhancing customer engagement and operational efficiency, unveiling opportunities for technology-driven service expansion or digital marketing enhancements.

Specialty Products With a specialized division, Sigma Graphics, handling 40-inch packaging print and commercial printing, Huston Patterson is positioned to cater to clients needing customized, high-quality packaging solutions, indicating potential upsell opportunities in premium packaging and promotional print markets.

Expansion Potential Located in Decatur, Illinois, with a second division in Ottawa, Illinois, Huston Patterson’s regional presence combined with its specialized product lines suggests an opportunity to expand service offerings or target new regional markets within the Midwestern United States.

Competitive Edge As a privately owned company with a name recognition through the 'HPx' experience, Huston Patterson can leverage its strong brand identity to target clients seeking high-touch, custom printing solutions, presenting prospects for personalized service offerings or bespoke marketing initiatives.