Award-winning credibility HYAS has a strong awards trajectory across 2024 and 2025, including Best Threat Intelligence Technology at the 2024 SC Awards and multiple Cyber Defense Magazine accolades. This can be leveraged in sales pitches to build trust with potential customers seeking proven threat intelligence and protective DNS solutions.

Threat intel edge Position HYAS as a specialist in adversary infrastructure and proactive threat intelligence with visibility and observability capabilities. This aligns with buyers needing rapid detection, investigation, and mitigation of advanced malware and active threats.

Protective DNS focus HYAS emphasizes protective DNS as a core offering. Target organizations looking to harden external connections, reduce command-and-control channels, and gain proactive domain-level protections as a complementary layer to existing security stacks.

Growth signals Recent expansions and partnerships, such as the ConnectWise integration and the JOHANSON Group audit collaboration, indicate a strategy to scale through ecosystem integrations and compliance-focused partnerships, signaling readiness to engage with MSPs, resellers, and enterprise clients seeking interoperable solutions.

Financial footing With estimated revenue between 50 and 100 million and prior funding of 25 million, HYAS demonstrates a solid, growing financial base that can support enterprise deals, longer sales cycles, and expanded customer success initiatives to accelerate expansion.