Leisure Sales Target expansion of leisure and family packages given ongoing leadership changes in sales and marketing and recent appointment of a new Associate Director of Leisure Sales. Propose bundled experiences (spa, golf, wildlife tours, and family-friendly activities) to drive peak-season occupancy and higher ADR.

Experiential Partnerships Explore collaboration with OHANA Pickleball Club to position Hyatt Maui as a premier pickleball destination, creating cross-promotional events, tournaments, and exclusive guest packages that appeal to active travelers seeking unique onsite experiences.

Digital Growth Leverage social channels and online presence to amplify new leadership hires and experiential offerings. Develop targeted campaigns around new sales leadership and ongoing wildlife and family-friendly amenities to attract higher-value segments.

Market Positioning Differentiate from competitors by emphasizing 40-acre beachfront setting, distinctive wildlife experiences, and premium art collection as part of the guest journey. Position as a versatile family and luxury escape with strong onsite activity calendars.

Revenue Opportunities Capitalize on mid-market to affluent segments with curated packages around spa, golf, snorkeling at Black Rock, and rooftop stargazing. Align rate positioning with the property’s revenue range and target corporate perks through partnerships and event-driven demand.