OEM Partnership Growth The Subaru partnership and existing Solterra EV interest position Hyman Bros to capture Subaru buyers and EV shoppers in Virginia, with potential to broaden inventory with INFINITI models.

Quality Inventory Proposition Specializes in very low mileage, one-owner vehicles with CARFAX clean histories and competitive no-hassle pricing, creating strong conversion potential and opportunities to upsell warranties and financing.

Flexible Inventory Acquisition They buy vehicles from customers regardless of purchase, creating a steady inventory pipeline and room for partnerships with local owners, fleets, or consignors to source low-mileage cars.

Local Market Focus Based in Midlothian, VA, with a solid local footprint and a growing team; strong opportunity to expand reach into Fredericksburg and neighboring markets using targeted digital campaigns and CRM.

Digital Marketing Readiness A modern tech stack including Dealertrack/CDK Global, Google Analytics/Tag Manager, Vue.js, Facebook, and Hireology enables precise lead capture, attribution, and retargeting to boost EV, Subaru, and premium used-vehicle sales.