Hype Energy + Employee Directory
Food and Beverage ServicesDubai, United Arab Emirates51-200 Employees
Hype Energy + is a Dubai-based company in the food and beverage services sector that has evolved from a legacy energy drink brand into a broader line of functional products, led since 2000 by former Formula 1 driver Bertrand GACHOT. The business develops functional beverages and related products using premium European ingredients and distributes them across regions including the Middle East, Europe, Africa, and Latin America. It positions itself as a mid-sized, globally oriented company focused on ongoing product innovation and making functional options accessible to a wide audience. In 2020, Hype Energy expanded its lineup with Hype Energy Xtra, a performance-focused energy drink. The company has pursued external collaborations to broaden its reach, including a partnership with IET announced in 2022. It has also run campaigns in markets such as Australia to support its brand presence.