Market Leadership Hypera's strong presence in the over-the-counter and consumer health segments, including iconic brands like Benegrip and Buscopan, positions it as a key player for retail and pharmacy chains aiming to expand their health product offerings with trusted brands.

Growth through Acquisition The company's strategy of acquiring and developing new brands, along with expanding into institutional markets such as hospitals and clinics, creates opportunities to sell pharmaceutical supplies, medical products, and institutional-level health solutions.

Operational Expansion Recent initiatives to boost cash flow through inventory and receivables management indicate a focus on strengthening financial health, making Hypera a stable partner for long-term supply agreements with continued product diversification.

Sustainability Focus Hypera's inclusion in the Brazilian ESG index highlights its commitment to sustainable practices, providing a platform to promote and sell eco-friendly and socially responsible healthcare products to environmentally conscious consumers.

Digital Engagement Utilizing a tech stack that includes Google Analytics and social media platforms demonstrates Hypera's investment in digital marketing and online consumer engagement, presenting opportunities to collaborate on digital campaigns and e-commerce growth initiatives.