Established Market Expertise I-view has over 30 years of experience in market and social research, positioning it as a reliable partner for organizations seeking high-quality data collection services. This longevity and reputation suggest a strong trust base and potential for upselling advanced research solutions.

Diverse Data Collection Capabilities With services including telephone, face-to-face, online panels, and qualitative recruitment, I-view offers a comprehensive suite of data gathering methods. This versatility can meet the varied research needs of clients across sectors, opening opportunities to cross-sell integrated research packages.

Large Online Panel The company's online panel of 180,000 participants presents a valuable asset for clients requiring quick, scalable, and diverse survey respondents. Leveraging this asset can attract clients from fast-paced industries needing efficient data collection.

Boutique Service Model I-view’s focus on personalized, flexible service with dedicated project managers appeals to organizations valuing tailored research experiences. Emphasizing this differentiation can attract mid-sized firms seeking high-touch, reliable research partners.

Growth Opportunity in Australia Operating within the Australian market with a revenue between 1M and 10M, there is an opportunity to expand geographic reach or vertical specialization, especially by targeting government and private sectors increasingly investing in social and market research.