Global Data Expertise Kantar offers a comprehensive understanding of consumer behavior globally in over 90 markets, creating a strong value proposition for multinational companies seeking insights and analytics tailored to diverse markets.

Technology Integration Utilizing advanced technologies like Microsoft Azure, JavaScript, and NoSQL, Kantar demonstrates a commitment to innovative solutions that can attract tech-savvy clients looking for cutting-edge market research capabilities.

Revenue Benchmarking With an annual revenue of over $1 billion, Kantar places itself among top competitors such as Ipsos, Nielsen, and Qualtrics, indicating financial stability and attractiveness for businesses seeking established partners.

Market Research Leadership Being a market leader in marketing data and analytics, Kantar's strong competitive positioning provides a compelling reason for companies seeking partnerships with industry frontrunners for strategic collaborations.

Employee Strength With a workforce of over 10,000 employees, Kantar's extensive human resources signify a robust capacity to support large-scale projects, making them an ideal choice for companies with complex research needs.