Global Market Presence Kantar operates in over 90 markets worldwide, providing extensive opportunities to offer tailored regional insights and localized data solutions that meet the diverse needs of their global client base.
Digital Transformation Initiatives With recent efforts to develop an AI-driven platform and shift operational focus to the U.S., there is a strategic opportunity to introduce advanced analytics and AI-based solutions that enhance Kantar's data capabilities and market competitiveness.
Leadership Transitions Recent leadership changes, including the appointment of a new CEO, signal ongoing strategic realignment, opening avenues to propose innovative collaboration projects or technology partnerships aligned with new growth initiatives.
Legal and Compliance Focus Legal disputes surrounding breach of contract and copyright issues highlight the importance of offering robust compliance and legal consulting services, as well as secure data management solutions to mitigate risks.
Technological Ecosystem Kantar’s use of advanced tech stacks such as AWS, Neo4j, and MeMo2 presents opportunities to provide complementary technology integrations, cloud solutions, and data visualization tools to optimize their analytics platforms.
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$10BKantar uses 8 technology products and services including Como, SAS, F5 BIG-IP, and more. Explore Kantar's tech stack below.
| Kantar Email Formats | Percentage |
| First.Last@kantar.com | 94% |
| FirstLast@kantar.com | 3% |
| First.L@kantar.com | 2% |
| FirstLa@kantar.com | 1% |
Market ResearchUnited Kingdom10001+ Employees
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
Company Overview
Funding & FinancialsKantar has raised a total of $1.9B of funding over 1 rounds. Their latest funding round was raised on Feb 07, 2025 in the amount of $1.9B.
Kantar's revenue is estimated to be in the range of $1B$10B
Funding & FinancialsKantar has raised a total of $1.9B of funding over 1 rounds. Their latest funding round was raised on Feb 07, 2025 in the amount of $1.9B.
Kantar's revenue is estimated to be in the range of $1B$10B
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