Partnership Opportunities Kantar has been actively engaging in partnerships with various companies such as Fresh Produce, Roblox, and Realeyes, presenting potential sales opportunities through collaborative projects and shared clientele.

Executive Expansion The recent hire of key executives like Simon Atherley and James Lavell showcases Kantar's focus on strengthening its leadership team, indicating potential opportunities for offering tailored research and analytics solutions to new sectors.

Industry Recognition Kantar's consistent industry recognition, including awards like the I-COM Data Creativity Award, can be leveraged to establish credibility and trust with potential clients, positioning the company as a reliable partner for marketing data and analytics services.

Technological Advancements With a tech stack encompassing tools like Vendus, Cutover, and NoSQL, Kantar showcases a commitment to innovative technology solutions, offering sales prospects that revolve around advanced analytics and data-driven insights for clients.

Competitive Landscape By comparing Kantar to key competitors like Ipsos, Qualtrics, and Dynata, sales professionals can identify unique selling points and market differentiators, enabling targeted sales strategies to win over clients in a competitive market.