Global reach i2i Events Group operates internationally with multiple award-winning B2B exhibitions and congresses, presenting a broad cross-market opportunity for event sponsorships, exhibit sales, and strategic partnerships across retail, payments, financial services, and manufacturing sectors.

Revenue growth potential With annual revenue in the low millions and a large attendee base of over 260,000 customers across shows, there is scope to expand premium sponsorship packages, data-driven marketing services, and tiered exhibitor offerings to lift average deal value.

Digital and data leverage Current tech stack shows presence of NameBright and Google Search Console; coupled with their global events platform, there are opportunities to upsell enhanced digital visibility, lead retrieval, and analytics services for exhibitors.

Talent and partnerships A 300-strong workforce with a culture of operational excellence suggests capacity to scale sales, client success, and partner programs; explore channel partnerships, co-branded events, and bundled sponsorships with aligned brands.

Market leadership Portfolio includes high-profile shows like Bett, CWIEME, Spring/Autumn Fair, Pure London, and RWM, plus Money20/20 and World Retail Congress; target add-on opportunities in adjacent markets, content sponsorships, and cross-event ticketing to capitalize on existing brand trust.