Innovative Standards Development IAB Tech Lab actively releases new standards and APIs such as the Event and Conversion API, Deals API, and CTV ad standards, indicating a strong focus on advancing digital advertising technologies. This creates opportunities to offer complementary software solutions, integration services, or consulting to companies aiming to adopt or comply with these emerging standards.

Growing Digital Ecosystem With recent launches targeting connected TV and programmatic advertising, IAB Tech Lab is expanding its influence into high-growth segments of digital media. Engaging with companies involved in CTV, SSPs, DSPs, and programmatic platforms could reveal prospects for strategic partnerships or procurement of innovative ad tech solutions.

Industry Leadership & Events Participation in and hosting industry events such as I Want My CTV demonstrate IAB Tech Lab’s role as a thought leader. This positions it as a prime partner for organizations seeking to stay at the forefront of digital advertising trends, potentially leading to joint ventures, sponsorship opportunities, or collaborative product development.

Expanding Standard Adoption The ongoing release of standards and toolkits indicates a focus on creating standardized protocols that streamline ad transactions, which may require supporting infrastructure, compliance tools, or consultancy services from vendors looking to penetrate the digital advertising market.

Market Engagement & Growth Targeting a broad range of stakeholders from SSPs, DSPs to publishers, IAB Tech Lab’s initiatives suggest potential sales opportunities in software licensing, API integration, and professional services aimed at enhancing digital advertising efficiency and transparency for platform vendors and media companies.