IAB Employee Directory
Advertising ServicesNew York, United States501-1000 Employees
The Interactive Advertising Bureau (IAB) functions as a trade association that supports the digital advertising ecosystem through research, education, and standards development. Its membership comprises more than 700 media companies, brands, agencies, and technology firms involved in selling, delivering, and optimizing digital ad campaigns. In partnership with the IAB Tech Lab, it develops technical standards and practical solutions for the industry, and it emphasizes workforce development and diversity. The organization operates within the Advertising Services sector and also conducts public policy advocacy from its Washington, D.C. office to promote the value of interactive advertising to lawmakers. Founded in 1996 and headquartered in New York City, the IAB serves brands, agencies, media companies, and tech firms seeking guidance and shared standards for digital advertising.