Digital Industry Leadership As a leading trade organization in digital advertising with a broad membership base of over 700 media, brands, and tech firms, IAB offers significant opportunities to connect with industry decision-makers and influence digital marketing standards and solutions.

Tech Collaboration Potential IAB's affiliation with the IAB Tech Lab and its development of technical standards position it as a key partner for technology vendors seeking to promote innovative advertising tools and standards to a large, engaged industry audience.

Workforce Development Focus With a strong commitment to professional development and diversity initiatives, IAB presents avenues for partnerships in training programs, certifications, and diversity campaigns tailored to digital marketing professionals and agencies.

Policy and Advocacy Reach IAB’s public policy efforts in Washington, D.C. allow vendors and organizations to engage with influential policymakers and participate in shaping regulations around digital advertising, opening doors for advocacy and compliance solutions.

Sponsorship and Events Leverage IAB’s conferences, research reports, and industry events to showcase products and services, generate leads, and establish thought leadership within the digital advertising ecosystem.