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Industry Collaboration IAB collaborates with various organizations in the industry, like IAB Europe, OneTrust group, and Adweek, to set standards for in-store retail media and privacy compliance. Leveraging these partnerships can lead to joint sales opportunities and access to a broader network of potential clients.

Innovative Solutions Through initiatives like the IAB Diligence Platform and Authorized Digital Sellers (ads.txt), IAB introduces innovative solutions to combat ad fraud, measure digital ad effectiveness, and ensure compliance with global privacy laws. Highlighting these solutions in sales pitches can demonstrate industry leadership and attract clients seeking cutting-edge technology solutions.

Thought Leadership IAB's proactive approach in launching critical research, educational programs, and advocating for the digital advertising industry positions it as a thought leader. By aligning sales pitches with IAB's thought leadership initiatives, sales professionals can establish credibility and build trust with potential clients looking for industry insights and best practices.

High-Profile Partnerships Partnerships with prominent entities like ADWEEK, Guideline Inc., and SafeGuard Privacy showcase IAB's ability to collaborate with industry leaders and generate impactful results. Leveraging these high-profile partnerships in sales discussions can enhance credibility and open doors to new sales opportunities by association.

Cross-Industry Roundtables The roundtable convened by ADWEEK in partnership with IAB to bring together industry executives highlights the company's involvement in cross-industry collaborations. Identifying and participating in such roundtables can provide sales professionals with access to key decision-makers and potential clients in the advertising and media sectors.

Similar companies to IAB

IAB Tech Stack

IAB uses 8 technology products and services including Google Analytics, WordPress, HubSpot Chat, and more. Explore IAB's tech stack below.

Google Analytics
Analytics
WordPress
Content Management System
HubSpot Chat
Live Chat
Google Maps
Maps
HubSpot
Marketing Automation
PHP
Programming Languages
Yoast SEO Premium
Search Engines
Nginx
Web Servers

Media & News

IAB's Email Address Formats

IAB uses at least 2 format(s):

IAB Email Formats	Example	Percentage
First.Last@iab.net	John.Doe@iab.net	64%
First@iab.net	John@iab.net	33%
FirstL@iab.net	JohnD@iab.net	2%
FLast@iab.net	JDoe@iab.net	1%
First.Last@iab.com	John.Doe@iab.com	67%
First@iab.com	John@iab.com	29%
First-Last@iab.com	John-Doe@iab.com	2%
FirstLast@iab.com	JohnDoe@iab.com	2%

Frequently Asked Questions

Where is IAB's headquarters located?

IAB's main headquarters is located at 116 E. 27th St. New York, New York 10016 US. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is IAB's phone number?

You can contact IAB's main corporate office by phone at

+1-212-949-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is IAB's stock symbol?

IAB is a publicly traded company; the company's stock symbol is IBKC.

What is IAB's official website and social media links?

IAB's official website is iab.com and has social profiles on LinkedIn.

How much revenue does IAB generate?

As of September 2024, IAB's annual revenue reached $35M.

What is IAB's SIC code NAICS code?

IAB's SIC code is 7374 - Computer Processing and Data Preparation and Processing Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does IAB have currently?

As of September 2024, IAB has approximately 688 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: D. C.Chief Executive Officer: M. R.Chief Executive Officer: M. C.. Explore IAB's employee directory with LeadIQ.

What industry does IAB belong to?

IAB operates in the Advertising Services industry.

What technology does IAB use?

IAB's tech stack includes Google AnalyticsWordPressHubSpot ChatGoogle MapsHubSpotPHPYoast SEO PremiumNginx.

What is IAB's email format?

IAB's email format typically follows the pattern of . Find more IAB email formats with LeadIQ.

When was IAB founded?

IAB was founded in 1996.

IAB

IAB

Advertising ServicesNew York, United States501-1000 Employees

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Company Overview

Headquarters: 116 E. 27th St. New York, New York 10016 US
Phone number: ✕
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+1-212-949-****
Website: iab.com
SIC Code: 7374 - Computer Processing and Data Preparation and Processing Services
Stock Symbol: IBKC
NAICS Code: 541613 - Marketing Consulting Services
Founded: 1996
Employees: 501-1000

Media & News

Funding & Financials

$10M$50M
IAB's revenue is in the range of $10M$50M

Funding & Financials

$10M$50M
IAB's revenue is in the range of $10M$50M

Company Leadership

D. C.
Chief Executive Officer
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M. R.
Chief Executive Officer
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M. C.
Chief Executive Officer
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Z. A.
Chief Executive Officer
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T. S.
Chief Marketing Officer
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Employee Directory

C. A.
Medico Cirurgiao Vascular
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H. A.
Owner
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I. H.
Founder & Chair
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I. B.
President
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J. G.
President
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