Diverse Membership Base IAB has a membership base of over 700 leading media companies, brands, agencies, and technology firms. Targeting these diverse entities for collaborative campaigns or solutions presents a significant sales opportunity to tap into various segments of the industry.

Innovative Technical Standards As a part of the IAB Tech Lab, IAB develops cutting-edge technical standards and solutions. Leveraging these innovations can be a key selling point for technology-focused offerings to companies looking to enhance their digital advertising capabilities.

Advocacy in Washington D.C. With a public policy office advocating for its members in Washington D.C., IAB holds a strong position in promoting the value of the interactive advertising industry to legislators and policymakers. Aligning sales strategies with policy advocacy can open doors for government-related projects and partnerships.

Industry-Specific Professional Development IAB is committed to professional development and workforce diversity across the industry. Offering specialized training programs or consulting services tailored towards industry-specific skills development can be a lucrative sales opportunity in catering to the evolving needs of media and marketing professionals.

Revenue and Market Potential With revenue ranging between $10M - $50M, IAB operates in a financially healthy bracket within the industry. Leveraging this financial stability and market positioning, there is potential to pitch high-value solutions or partnerships to capitalize on their market presence and resources.