In-Store Retail Media IAB has launched a report on In-Store Retail Media, emphasizing the importance of in-store technologies in retail strategies. This presents an opportunity to offer solutions that cater to modern retail advancements.

Privacy Compliance Platform The launch of the IAB Diligence Platform in collaboration with SafeGuard Privacy indicates a focus on privacy compliance. Sales opportunities lie in providing tools and services that help companies assess partner compliance with global privacy laws.

Strategic Partnerships Partnerships with industry leaders like OneTrust, Adweek, and Guideline showcase IAB's collaborative approach. This opens doors for collaboration and offering joint solutions to a wider network of clients.

Annual Reports and Guidelines IAB frequently releases industry reports and guidelines, such as the Internet Advertising Report and creative guidelines for video game ads. Leveraging these reports in pitches and proposing solutions aligned with these standards can strengthen sales efforts.

Association Advocacy Through its public policy office, IAB advocates for its members and the interactive advertising industry to policymakers. This engagement presents an opportunity to align with advocacy efforts and offer solutions that support industry advocacy initiatives.