Insights

Growing Membership Base With around 70,000 members and multiple active courses, IAM RoadSmart presents a substantial and engaged customer base that could benefit from tailored safety technology solutions, fleet management tools, or driver training innovations.

Focus on Fleet Safety The company's expertise in working with commercial fleets to reduce risks and costs indicates potential opportunities for integrating advanced driver-assistance systems (ADAS) and fleet safety technology to enhance their offerings.

Recent Leadership Expansion The appointment of a new Business Development and Operations Director and a Chief Commercial Officer signals a strategic push toward growth and new partnerships, creating opportunities for sales teams to introduce innovative safety and training products.

Digital Engagement IAM RoadSmart's active online presence and recent launches of safety tech guides and content suggest an openness to digital and e-learning solutions, ideal channels for introducing new online training platforms or safety software.

Recognition & Awards Receiving the Investing in Volunteers award highlights their commitment to quality and community engagement, making them a receptive partner for corporate social responsibility initiatives and safety technology collaborations.

Similar companies to IAM RoadSmart

IAM RoadSmart Tech Stack

IAM RoadSmart uses 8 technology products and services including Microsoft Ajax Content Delivery Network, RSS, Mailchimp, and more. Explore IAM RoadSmart's tech stack below.

  • Microsoft Ajax Content Delivery Network
    Content Delivery Network
  • RSS
    Content Management System
  • Mailchimp
    Email
  • Google Fonts API
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Priority Hints
    Performance
  • LiteSpeed
    Web Servers
  • Twitter
    Widgets

Media & News

IAM RoadSmart's Email Address Formats

IAM RoadSmart uses at least 2 format(s):
IAM RoadSmart Email FormatsExamplePercentage
First.Last@iam.org.ukJohn.Doe@iam.org.uk
97%
First.Middle@iam.org.ukJohn.Michael@iam.org.uk
1%
Last@iam.org.ukDoe@iam.org.uk
2%
First.Last@iamroadsmart.comJohn.Doe@iamroadsmart.com
65%
FirstLast@iamroadsmart.comJohnDoe@iamroadsmart.com
13%
F.Last@iamroadsmart.comJ.Doe@iamroadsmart.com
13%
FL@iamroadsmart.comJD@iamroadsmart.com
9%

Frequently Asked Questions

What is IAM RoadSmart's official website and social media links?

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IAM RoadSmart's official website is iamroadsmart.com and has social profiles on LinkedIn.

What is IAM RoadSmart's NAICS code?

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IAM RoadSmart's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does IAM RoadSmart have currently?

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As of December 2025, IAM RoadSmart has approximately 209 employees across 4 continents, including EuropeAfricaAsia. Key team members include Chief Executive Officer: A. K.Vice President Iam Roadsmart: S. D. Q.Head Of Membership: K. B.. Explore IAM RoadSmart's employee directory with LeadIQ.

What industry does IAM RoadSmart belong to?

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IAM RoadSmart operates in the Motor Vehicle Manufacturing industry.

What technology does IAM RoadSmart use?

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IAM RoadSmart's tech stack includes Microsoft Ajax Content Delivery NetworkRSSMailchimpGoogle Fonts APIJSON-LDPriority HintsLiteSpeedTwitter.

What is IAM RoadSmart's email format?

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IAM RoadSmart's email format typically follows the pattern of First.Last@iam.org.uk. Find more IAM RoadSmart email formats with LeadIQ.

When was IAM RoadSmart founded?

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IAM RoadSmart was founded in 1956.

IAM RoadSmart

Motor Vehicle ManufacturingEngland, United Kingdom201-500 Employees

IAM RoadSmart is the UK’s leading road safety charity with around 70,000 members and 5,000 volunteers.  We coach and educate road users, campaign for change and make journeys safer for everyone.

Our courses

Our qualified volunteer instructors and observers deliver a range of powerful courses for all licenced drivers and riders.  Courses include: Advanced Driving, Advanced Riding, Driving for Work, and Drink-Drive Rehabilitation.

We work with business fleets to reduce their costs, risk and collisions, and to help them improve health and safety. Our driver trainers, all registered on the DSA Fleet Register, deliver cost-effective business driver training tailored to the needs of individual fleets and drivers.  
For details of our commercial training and risk management solutions, please visit: www.iamcommercial.co.uk/

Our campaigning

We give evidence to, and work with, high-level organisations such as National Highways and the Transport Select Committee.  Our policy and research documents ensure ‘safer roads’ is always on the agenda.

We’ve helped nearly half a million drivers and riders improve their skills. At any one time there are more than 7,000 drivers and riders actively engaged with IAM RoadSmart courses, including individual and company drivers. Our Drink-Drive Rehabilitation Course has helped more than 5,000 people to reduce their driving ban through education and support. 

Next year we will be recognising our 70th anniversary year of formation. – Originally known as the Institute of Advanced Motorists.

Registered ISO 9001:2008 

Find out more.  Visit: www.iamroadsmart.com

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1956
Employees
201-500

Section iconFunding & Financials

  • $500M$1B

    IAM RoadSmart's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    IAM RoadSmart's revenue is estimated to be in the range of $500M$1B

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