IAM RoadSmart Employee Directory
Motor Vehicle ManufacturingEngland, United Kingdom201-500 Employees
IAM RoadSmart is the UK's leading road safety charity, based in Welwyn Garden City, Hertfordshire, and supported by around 70,000 members and thousands of volunteers. It provides education and coaching for licensed drivers and riders through a range of courses, including Advanced Driving, Advanced Riding, Driving for Work, and Drink-Drive Rehabilitation, delivered by qualified volunteer instructors and observers. The organization also works with business fleets to reduce costs, risk, and collisions by delivering driver training registered on the DSA Fleet Register and supported by tailored risk-management solutions. In its campaigning role, IAM RoadSmart contributes evidence and policy work to national bodies, aiming to keep safer roads on the agenda. The group has a long track record, having helped hundreds of thousands of drivers and riders and maintaining thousands of active engagements; it traces its origins to the Institute of Advanced Motorists and is approaching its 70th anniversary. A notable recent development is the appointment of Mark Armitage as Chief Executive Officer in May 2026.
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