IAMSOUND
Entertainment ProvidersCalifornia, United States2-10 Employees
IAMSOUND, based in Los Angeles, operates as a cross-disciplinary platform that blends music, visual art, culture, and marketing. It originated in 2007 as a record label and later expanded to include visual artist management and a creative studio. The organization works with high-profile brands, nonprofits, record labels, and artists to oversee experiential and digital activations, content creation, and brand partnerships, underscoring collaborative, cross-disciplinary work. Its client base encompasses brands and cultural organizations seeking innovative campaigns and artist-led content across live, digital, and augmented spaces. Positioned at the intersection of entertainment and culture, IAMSOUND connects creative directors, artists, designers, and animators to develop immersive environments and experiences. In September 2022, reports indicated that founder Niki Roberton departed IAMSOUND Records, with RCA Records recruiting her for a newly created senior vice president of creative role.