Blockchain expansion iAnalyst recently launched Blockchain Marketing, DApp and Smart Contract Development divisions in June 2018, signaling a strategic shift toward blockchain services. This presents cross-sell opportunities to existing digital marketing clients and a pathway to target appetite for blockchain-enabled solutions.

Agency networks With offices across Miami, Orlando and Oregon and a model that provides back-end support to other digital agencies globally, there is potential to partner as a white-label or MSP provider for agencies seeking specialized internet marketing and development capabilities.

Strong revenue scale Reported revenue range of 25 to 50 million positions iAnalyst as a mid-market player with budget and governance processes suitable for larger, multi-channel marketing and technology initiatives, enabling upsell of integrated solutions across PPC, SEO, social, and development services.

Tech stack leverage Current tech stack includes Google Cloud, HubSpot, Google Analytics, Cloudflare Bot Management and Yoast SEO among others, suggesting readiness for enterprise-grade analytics, automation, and security enhancements to upsell advanced analytics, CRO, and optimization services.

Growth potential Recent acquisition activity to absorb client bases and assets indicates potential for expansion into new verticals or geographies; sales opportunities exist in offering comprehensive digital transformation programs, including blockchain-enabled marketing and smart contract development to current clients and new prospects.