Behavioral Insight As a behavioural strategy agency with a focus on understanding why people don’t do what they say, IB can position itself to sell to organizations seeking deeper customer and employee behavioral insights to drive growth, engagement, and change management.

Awarded credibility Winner of the Gold Retail Nudge Award enhances credibility for potential clients in retail, customer experience, and HR transformation, making IB a credible partner for projects requiring evidence-based behavioral recommendations.

Technology Edge IB’s tech stack demonstrates a lightweight reliance on common tools and web technologies, suggesting opportunities to integrate with clients’ existing Microsoft 365 ecosystems and digital platforms for scalable research delivery.

Expansion Readiness Recent high-profile industry activity from adjacent sectors (proton therapy, biotech, and pharma) indicates a market openness to specialized research and strategy services that combine psychology with business outcomes.

Global Collaboration With a London base and engagement in global industries, IB can target multinational clients seeking consistent behavioral insights across markets, offering scalable research programs and cross-cultural behavioral strategies.