Behavioral Strategy Expertise With a strong focus on psychological insights and behavioral strategies, IB can offer tailored consulting services to organizations seeking to improve customer engagement and employee motivation through evidence-based approaches.

Award Recognition Winning the first Gold Retail Nudge Award positions IB as an innovative leader in behavioral design, enabling it to leverage this recognition for marketing and partnership opportunities in sectors like retail, finance, and healthcare.

Technology Adoption IB’s utilization of advanced psychological techniques and digital content such as their Business Psychology Podcast creates potential avenues to sell thought leadership and educational packages to companies looking to upskill their teams.

Market Positioning Operating in a niche within research services focused on human behavior, IB can target organizations in high-turnover or customer-centric industries like retail and construction, where behavioral insights directly influence sales and service outcomes.

Growth Potential Despite current modest revenue levels, IB’s innovative approach and recent industry recognition suggest significant opportunities to expand consulting offerings and develop scalable behavioral solutions for broader corporate clients.