Growth through Expansion Iberia Express is actively expanding its European routes, including new seasonal offerings to Greece and Italy, providing opportunities to introduce tailored travel packages, loyalty programs, and ancillary services to a broader customer base interested in Mediterranean destinations.

Digital Innovation The airline's launch of digital in-seat ordering presents potential for partnerships with onboard service providers and premium product suppliers, aimed at enhancing inflight retail revenue and customer experience for business travelers and quality-conscious passengers.

Sustainability Focus With a commitment to net zero emissions by 2050 and eco-friendly initiatives like SAF-powered flights and carbon offsetting programs, there are opportunities to collaborate on sustainable aviation fuels, green travel packages, and environmental marketing strategies appealing to eco-conscious consumers.

Customer Loyalty Expansion Iberia Express's use of Avios rewards and its membership platform signals a focus on customer retention. Developing targeted loyalty programs, special promotions, and exclusive offers can further strengthen traveler engagement and repeat business.

Brand Differentiation The airline's hybrid low-cost, high-quality business model combined with punctuality awards and unique product offerings like regional chocolates positions it as a premium yet affordable option, creating avenues to pitch premium services, corporate alliances, and customized travel experiences.